Bigger And Stronger Of The Three Keys: Quality, Brand, Channel
?? Visit Ningbo New Vice President Wang Jin Yue Electric Co., Ltd.
Ningbo Municipal Government held a special meeting in 2004, "China Famous Brand" new music Electric Co., Ltd., Ningbo, 8 enterprises recognition, and one-time award 200,000 yuan.
In new music over the domestic electrical appliances
Sell 2005-2006 Assessment Three months the year before, the new music company achieved 45% of sales, sales growth of 63% the amount of growth. Continually expand sales channels, product mix and effective upgrade
Brand Influence is constantly growing. As 2004 only eight of Ningbo City, "Chinese famous brand" one of "New Music" brand and the rise of
Health Growth, is more developed the economy of Ningbo as a coastal city in a successful implementation of brand strategy typical example. I had the honor to interview the new Lok Electric Co., Ltd. Ningbo Wang Jin, deputy general manager, and by Wang, reading "New Music" brand growth.
Electric Co., Ltd. Ningbo New Vice President Wang Jin Le
Quality is whether the selling of any commodity determinants, for
Washing machine Industry, quality becomes more critical.
Brand is the meaning of the most enduring of its values, culture and personality, form the basis of the brand, reveals the real difference between brands.
Professional manufacturing, professional quality product than the brand, the quality is better than service.
Crisis is opportunity. HC Network : Wang Hello, this summer, you will lead the new music
Team Participated in Ningbo Mingteyouxin products exhibition, participate in a government organized by Ningbo, trade fair, held in Chongqing, you have got?
Wang Jin : Domestic sales of new music sent sales of Southwest Management to attend the trade fair. The trade fair sponsored by the Ningbo Municipal Government, led the two governments, the business community very seriously. New Music washing machine to the "China Famous Brand", "state inspection", "professional-quality professional to create" would appear before the people in the mountain, a good brand image of the new and old customers and the people at home in Chongqing.
By the Fair, Southwest Management washing machine specially convened a new music new and old customers Symposium in addition to the many customers in Chongqing
Outdoor , Sichuan, Guizhou, Chongqing, some customers came, and also invited a number of very powerful local potential customers to participate, the association, was a complete success.
HC Network : Congratulations on your products trade fair in Ningbo Ningbo Mingteyouxin the gains can be said that this trade fair to expand the company's reputation and influence, but also a strong impetus to the promotion of products in the Sichuan market. Can be said that new music is constantly bigger and stronger, you think, bigger and stronger companies rely on what?
Wang Jin : Enlarge and strengthen the three keys: quality, brand, channel.
Quality is whether the selling of any commodity determinants for the washing machine industry, the quality becomes more critical. For household appliances such as washing machines, if a period of time (typically 3 years), the operation of a machine failure occurs two times, will make consumers do not trust, to complain. This is for any business are very deadly. New music from the early days of paid great attention to product quality improvement.
Brand meaning is its most enduring values, culture and personality, form the basis of brand, reveals the real difference between brands. "Civilian, stable and efficient" is the new music major difference with other brands. Brand is an intangible asset, its brand value and consumer appeal and appeal directly proportional. Brand equity is reflected in the relationship between businesses and consumers, and long-term, it is difficult to accurately measure, but largely determines the enterprise's survival and development.
Enterprises produced products, only through a market
Marketing Channels, can at the appropriate time, place, price of supply appropriate to the vast number of consumers and users to address the differences between producers and consumers and contradictions, to meet market needs, achieve win-win situation.
HC Network : How do you kind of sum up the current brand new music?
Wang Jin : Now the "new music" on the rise, after the majority of new music and the tireless efforts of partners, "New Music" has a considerable reputation in the domestic, domestic sales increased 45% last year, is now in a strong period of development, hope and Members
Dealers Long-term relationship, for within three years, a strong brand.
HC Network : Quality is the fundamental guarantee for enterprise development, it is the basis for brand building and development, what new music is how to ensure good quality products? Product quality and has a kind of interactive business development?
Wang Jin : Quality is the development of new music since the fundamental guarantee for the survival, but also create a "world famous New Century Music," a solid foundation, from market research, R & D, manufacturing, selling, sell services ... ... the entire system has matured, standardized processes and systems to protect, operate a customer-centric, with "zero defect" product return consumers.
Management regularly visit the market, the first time market information, timely understanding of product quality, market demand, the "market" and "plant" the most closely linked. I am more respected Little Swan president Zhu Dekun words: plant not only products, but more importantly is the credibility and quality. Music has a new first-class production equipment industry, world-class manufacturing, first-class product testing, vibrant research and development, marketing team and dedicated frontline staff, in the manufacture of the product, creating a brand. Advanced and complete testing equipment, systems, rigorous testing process, even a new product into the market each built a sturdy "
Protection Wall. "Some companies in the industry to use low quality raw materials processed products, the new music always maintain firm belief that with the high quality products and perfect quality management system supplier, through the external market and internal management to protect the product
Competition Force. Years of system administration, process reengineering the new music rising levels of management, professional equipment of the independent R & D and manufacturing, product support engineering and other parts of the self-build a product directly to the quality and competitiveness of enterprises. Added in 2004 a large number of large-scale
Injection molding machine Based on the assembly line will be set up in 2005 to improve
Logistics Facilities, in order to achieve annual goals, make the market bigger and stronger, to lay a solid foundation.
At the same time, superior quality products not only enhance the reputation, but also reduced the company's support in the after-sales service
I am an expert from China Crafts Suppliers, usually analyzes all kind of industries situation, such as garden kneeler bench , folding chair umbrella.